“算法公示”不是逃避责任的挡箭牌｜外卖大战，战而不休为哪般？

Core Insights - Recent initiatives by Meituan, Ele.me, and JD.com to disclose algorithms aim to enhance transparency and reduce information asymmetry in platform operations [1][2] - Despite these efforts, the complexity and ambiguity of algorithms still leave merchants with limited bargaining power, often resulting in unclear profitability and increased operational costs [1] - The purpose of algorithm disclosure should be to promote healthy industry development, rather than allowing companies to shift operational costs and evade social responsibilities [1] Summary by Sections Algorithm Transparency - Meituan has established an algorithm disclosure area, while Ele.me has engaged in discussions about algorithm transparency and thematic research [1] - JD.com has committed to creating a simple and transparent subsidy mechanism [1] Merchant Challenges - Many platforms have opaque fee structures and traffic mechanisms, leaving merchants in a passive position regarding cost analysis and business decisions [1] - Complex algorithms often transfer costs, such as shipping, that should be borne by the platforms onto merchants, further squeezing their profit margins [1] - Merchants face a dilemma: accept the rules and potentially increase revenue without profit, or refuse participation and risk a significant drop in orders [1] Call for Fairness - The industry must recognize that algorithm disclosure should lead to fair and reasonable rules, not serve as a shield for companies to pass on costs [1] - Platforms are urged to establish a more open and diverse governance mechanism to facilitate effective communication among merchants, delivery personnel, and consumers [1] - The ultimate goal is to create fair, reasonable, and empathetic algorithm rules that benefit all parties involved [1][2]