Group 1 - The online food delivery market is experiencing intense competition, characterized by price wars and substantial subsidies, which are pushing small and medium-sized restaurants towards a survival crisis [1] - The low-price strategy is leading to minimal profit margins for restaurants, with an example of a dish priced at over 20 yuan yielding only 1 yuan in profit [1] - Platforms are controlling the survival of restaurants through algorithms and traffic management, making it difficult for businesses that do not participate in subsidies to maintain order volumes [1] Group 2 - To avoid a prolonged price war, both platforms and restaurants need to find a new balance, focusing on reducing operational costs for small and medium-sized businesses and implementing a more transparent traffic distribution mechanism [1] - Restaurants should shift their focus from competing on price to enhancing quality and innovation, including improving dishes, optimizing supply chains, and deepening regional cultural connections [1][2]
价格战不能把餐饮业多元生态打成“炮灰”|外卖大战,战而不休为哪般?
Xin Hua Wang·2025-09-15 03:23