“曾家山蔬”跑出助农“鲜”速度

Core Insights - "Zengjiashan Vegetables" has gained significant popularity in Hangzhou, with demand exceeding supply and prices increasing by 50% compared to previous levels [1] - The brand has successfully established a strategic partnership with Hangzhou Vegetable Logistics Co., signing a 10,000-ton vegetable supply agreement, addressing market gaps and benefiting local farmers [1][5] - The implementation of a cold chain logistics system has been crucial in maintaining the freshness of the vegetables during transportation, significantly reducing spoilage rates [2] Group 1: Market Demand and Supply - The demand for "Zengjiashan Vegetables" in Hangzhou has led to a situation where consumers are eager to purchase the products, often leading to stock shortages by afternoon [1] - The introduction of a direct cold chain route from Chaotian to Hangzhou has enhanced the supply chain efficiency, allowing for better preservation of vegetable quality [2] Group 2: Brand Development and Strategy - The brand has shifted from being perceived as a regular commodity to emphasizing its ecological attributes, which has improved sales performance [3][4] - The branding strategy includes highlighting the unique qualities of the vegetables, such as size and freshness, which differentiates them from competitors [3][4] Group 3: Economic Impact and Future Plans - The success of "Zengjiashan Vegetables" has not only improved local farmers' incomes but has also led to the development of related industries, such as tourism and wellness [5] - The initiative aims to transform the agricultural landscape from merely selling products to creating a sustainable and profitable ecosystem that benefits both producers and consumers [5]