山东新泰：小月饼撬动“中秋经济”大升温

Core Insights - The mooncake production and sales are experiencing a peak season as the Mid-Autumn Festival approaches, with companies ramping up production to meet market demand [1][2] Group 1: Company Performance - Longfu Food Co., located in Longting Town, is producing over 60,000 jin (approximately 30,000 kg) of mooncakes daily during the small peak season, with sales expected to reach over 100,000 jin (approximately 50,000 kg) daily as the festival approaches [1] - Tianfeng Food Co. in Liudu Town is also seeing high production and sales, employing over 80 local workers, primarily women and elderly, with an average annual income increase of over 30,000 yuan [2] - The mooncake brand "Fushi Jin" is gaining recognition in the industry, contributing to the local economy [2] Group 2: Industry Development - The Longting mooncake has historical roots dating back to the Qing Dynasty, with the local government emphasizing the role of e-commerce in the brand's growth [2] - Longting Town has developed seven pastry production enterprises, generating an annual output value of 150 million yuan, with four companies exceeding 10 million yuan in production scale [2] - New Tai City is projected to produce over 600 tons of various mooncakes and foods in 2024, with an annual output value exceeding 600 million yuan [3]