Xin Lang Cai Jing·2025-09-15 04:13Core Insights - Xiaomi is set to launch the Xiaomi 17 series, which is described as the most significant leap in the history of its digital series, directly competing with the iPhone [1][4] - The Xiaomi 17 series will include three models: Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max, all featuring the world's first Snapdragon 8 Gen 2 mobile platform [1][4] - Xiaomi's strategy over the past five years has focused on high-end market positioning, learning from competitors like Apple, and the company expresses confidence in facing the iPhone head-on [1][4] Investment and R&D - Over the past five years, Xiaomi has invested more than 100 billion RMB in research and development, with plans to increase this investment to 200 billion RMB over the next five years [2][4] - The upcoming Xiaomi 17 series is expected to showcase a range of new technological advancements and features, aiming to keep the smartphone offerings fresh and engaging [2][4] Market Context - The announcement of the Xiaomi 17 series comes shortly after Apple's launch of the iPhone 17 series, which includes the iPhone 17, iPhone Air, and iPhone 17 Pro, highlighting the competitive landscape in the smartphone market [6][7] - The iPhone Air is noted for being the thinnest phone Apple has ever produced, with a starting price of 7999 RMB, indicating a shift towards ultra-thin designs in the industry [6][7]