Core Viewpoint - Xiaopeng Motors is advancing its localization strategy in Europe by partnering with Magna in Graz, Austria, to enhance electric vehicle production, with the first localized production project set to launch in Q3 2025 [1][2]. Group 1: Localization and Production - The first localized production project will commence in Q3 2025, with the initial models being Xiaopeng G6 and G9 rolling off the production line [1]. - Xiaopeng Motors has expanded its global presence since entering the European market in 2021, now covering over 46 countries and regions [1]. - In the first seven months of 2025, Xiaopeng's overseas sales reached 18,701 units, marking a 217% year-on-year increase [1]. Group 2: Market Position and Strategy - Xiaopeng Motors has become the top-selling Chinese brand in the mid-to-high-end electric vehicle segment in Europe, with over 8,000 registrations in the first half of the year [1]. - The G6 model contributed 67% of the European sales, indicating strong market demand [1]. - The company has established a research and development center in Munich, Germany, to enhance its understanding of European consumer needs and accelerate local innovation [2]. Group 3: Future Plans and Market Trends - Xiaopeng plans to produce a wider range of models at the Magna factory, including electric sedans and SUVs, to cater to diverse consumer preferences in Europe [2]. - The collaboration with Magna aligns with Xiaopeng's long-term vision to strengthen its capabilities in the European market [2]. - The European automotive market is undergoing a shift towards electrification, with increasing consumer acceptance and demand for electric vehicles, making Xiaopeng's localization efforts timely [2][3].
小鹏汽车欧洲市场海外本地化生产 三季度首批G6、G9量产下线