Core Viewpoint - The company is committed to enhancing public financial literacy and protecting consumer rights through a series of initiatives, including the "2025 Financial Education Promotion Week" scheduled for September 15-21, 2025 [1] Group 1: Digital Empowerment and Service Efficiency - The company is integrating digital innovation to enhance service processes, improving efficiency from insurance application to claims processing [2] - New digital marketing projects, such as the "E-Partner" app and customer management mini-program, are designed to provide customized services throughout the customer lifecycle [2] - The introduction of AI technologies, including NLP and OCR, aims to streamline underwriting processes and improve claim handling, allowing customers to manage claims via WeChat [2] Group 2: Product Diversification - The company is expanding its product offerings to include new insurance products focused on health and retirement, while also upgrading existing services to meet diverse customer needs [3] Group 3: Customer-Centric Service Initiatives - The company is implementing ten special measures during the financial education week, including expedited underwriting policies and enhanced customer service initiatives [4] - Innovations in underwriting and policy management are designed to reduce customer burdens and improve service efficiency, such as remote signing services and optimized loan processes [4] Group 4: Financial Knowledge Promotion - The company has developed a "Five Hearts" service education matrix to address the varying financial knowledge needs of different consumer groups, utilizing engaging formats like animations and games [5] - The focus is on making financial knowledge accessible and practical, ensuring consumers can understand and apply financial concepts effectively [5] - The company emphasizes a people-centered approach in its operations, aiming to protect consumer rights and contribute to a healthy financial ecosystem [5]
坚守“金融为民”初心，中信保诚人寿扎实推进2025年金融教育宣传周活动