Zhong Guo Xin Wen Wang·2025-09-15 04:45Core Insights - The article highlights the success story of Xu Xiaomi, a prominent live-streaming e-commerce host on Kuaishou, who has built a strong following through her authentic and engaging style, achieving significant sales milestones [1][5][12] Group 1: Background and Journey - Xu Xiaomi transitioned to live-streaming after various jobs, including working in a food factory and as a teacher, ultimately finding her niche in e-commerce [2][4] - She faced significant challenges, including financial difficulties and family health issues, which motivated her to pursue a career in live-streaming [2][4] Group 2: Live-Streaming Success - Since starting her live-streaming career in 2019, Xu Xiaomi quickly rose to prominence, achieving a single-session gross merchandise volume (GMV) exceeding 100 million yuan during the 2020 Double Eleven shopping festival [5][10] - She has garnered over 28.35 million followers, reflecting her popularity and the trust she has built with her audience [1][5] Group 3: Business Philosophy and Practices - Xu Xiaomi emphasizes the importance of trust and responsibility in her business approach, believing that genuine engagement with her audience is key to her success [6][8] - She has adopted a rigorous product selection process, ensuring that all items presented in her live streams meet quality standards [6][8] Group 4: National Subsidy Program Engagement - Xu Xiaomi has recognized the potential of the national subsidy program for consumer upgrades, viewing it as an opportunity to enhance her offerings and connect with her audience [10][12] - She has collaborated with leading brands like Haier and Hisense to launch special live-streaming events focused on the subsidy program, effectively translating complex policies into tangible benefits for consumers [10][12] Group 5: Future Aspirations - As she approaches her seventh year in live-streaming, Xu Xiaomi expresses a commitment to continue evolving her role as a responsible and engaging host, focusing on delivering value to her audience [12]