Qi Lu Wan Bao·2025-09-15 04:51Core Viewpoint - The Supreme People's Court has highlighted a significant case of unfair competition involving JD Yancheng, which serves as a judicial guideline for market competition behavior, emphasizing the importance of ethical marketing practices [1][3][5] Group 1: Case Details - The unfair competition dispute between Tuhu Yancheng and JD Yancheng began in September 2023, with JD Yancheng using the slogan "Zhenhu Price" to engage in disparaging marketing activities [3] - On July 21, 2025, the Shanghai Intellectual Property Court ruled that JD Yancheng's actions constituted commercial defamation and false advertising, misleading consumers [3] - The court ordered JD Yancheng to cease its unfair competition practices and to compensate Tuhu Yancheng for economic losses amounting to 5 million yuan [3] Group 2: Implications for Market Competition - The inclusion of this case as a typical example by the Supreme People's Court aims to regulate market competition rules and combat "involution" in competition, which includes unethical marketing practices [5] - The ruling serves as a warning against using misleading marketing tactics that undermine fair competition, reinforcing the need for ethical standards in the industry [5]