Di Yi Cai Jing·2025-09-15 06:07Core Viewpoint - The Chinese liquor industry is undergoing a deep adjustment, prompting major companies to reflect on how to appeal to the new generation of consumers, leading to the introduction of lower-alcohol products [1][3]. Industry Trends - Major liquor companies, including Wuliangye and Luzhou Laojiao, have launched low or ultra-low alcohol products in response to changing consumer preferences [1]. - The industry is currently in a "three rationality" era, characterized by rational attitudes towards drinking, rational consumption, and rational drinking behavior [3]. Consumer Insights - The industry needs to better understand the preferences and behaviors of younger consumers, as current research on their drinking habits is lacking [3]. - Young consumers are not averse to alcohol but are disinterested in traditional drinking culture [3]. Event Adjustments - The upcoming 23rd China International Wine Expo will shift its focus from product display to consumer interaction and exploration of new consumption scenarios, including the introduction of trendy drinking culture elements [3].