蒋焘：品牌高端化是历史赋予我们这代汽车人的使命

Group 1 - The core viewpoint emphasizes that brand premiumization is essential for the survival and development of the Chinese automotive industry, shifting the focus from whether to pursue it to how to achieve it [1] - In the first eight months of this year, China's automotive production and sales both exceeded 21 million units, marking a year-on-year growth rate of over 12% [1] - The automotive industry is facing challenges, and the ability to establish brand premiumization is crucial for defining products, markets, and eras [1] Group 2 - From a market development perspective, premiumization is a necessary response to consumer upgrades and competitive dynamics, particularly in the mainstream market under 200,000 yuan, where competition is intense [2] - Global competition necessitates a strategic focus on high-end markets, which are essential for changing global perceptions of Chinese automobiles and manufacturing [2] - True high-end brands require long-term commitment, systematic capabilities, and cultural depth, emphasizing the need for product and technology refinement, user experience, aesthetics, and social responsibility [2]