首店集群、政策惠民、文旅创新 解锁消费“新姿势”！海州以三大抓手培育场景经济

Core Insights - The article highlights the vibrant economic activity in Haizhou District, driven by innovative consumption scenarios and cultural tourism initiatives [1][4] Group 1: Consumption Scenarios - Haizhou District is focusing on cultivating new consumption scenarios, with a core goal of fostering a cluster of first-store economies, which has led to the establishment of approximately 1,200 brands across six major shopping centers, including 230 first stores, accounting for over 19% of the total [2] - The opening of the Xiaomi car store at Wuyue Plaza attracted over 10,000 test drives in its first week, resulting in a 30% year-on-year increase in surrounding retail and dining consumption [2] Group 2: Policy Initiatives - The district has implemented "old-for-new" policies for appliances and vehicles, covering over 80% of the city, benefiting thousands of households and effectively lowering consumption barriers [3] - New high-quality residential projects, such as "September Mansion," are being launched to meet the demand for improved housing, thereby supporting stable growth in the housing consumption market [3] Group 3: Cultural and Tourism Innovation - Haizhou District leverages its rich cultural heritage to enhance consumer experiences, with initiatives that include the introduction of creative shops and themed performances, which have significantly upgraded the cultural tourism landscape [4] - The district has successfully registered 180 cultural creative copyrights and developed immersive experiences, such as interactive performances, which have increased its appeal as a tourist destination [4] - Haizhou has gained recognition as a provincial-level cultural tourism consumption demonstration unit, further solidifying its status as a preferred location for visitors [4]