【界面访谈】外卖大战不能简单定义为“内卷式竞争”，专家呼吁包容审慎监管

Core Viewpoint - The ongoing food delivery competition is not simply a case of "involution" but rather contributes to social welfare by increasing consumption habits in previously underserved areas [1][6][16] Group 1: Competition and Market Dynamics - The competition in the food delivery sector has led to an increase in social welfare, as it has encouraged new consumption habits among previously low-penetration demographics [1][6] - Non-price competition has shown signs of "involution," but price competition does not meet the criteria for being classified as "malicious" competition [1][6] - The recent political discourse has shifted from "low-price" competition to a broader focus on "disorderly competition," indicating that price remains a critical competitive factor [2][7] Group 2: Regulatory Approach - Experts advocate for a "tolerant and prudent" regulatory approach towards the emerging instant economy, aligning with the central government's emphasis on accommodating new technologies and business models [1][4][20] - Regulatory measures should be based on solid theoretical foundations and evidence, avoiding being swayed by public sentiment or specific interest groups [8][20] - There is a need to address unfair competition behaviors, particularly those that compromise safety or spread misinformation [6][8] Group 3: Economic Impact - The instant economy is expected to evolve towards more immediate and scenario-based consumption, significantly impacting macroeconomic growth by promoting consumption and employment [4][16] - The food delivery sector has shown remarkable growth, especially in western regions, with some areas experiencing a 300% increase in delivery scale [4][16] - The shift from tangible goods to intangible services in the instant economy reflects a broader change in consumer behavior and market dynamics [17][20] Group 4: Employment Effects - The rise of the instant economy has created a significant number of jobs, particularly for marginalized groups, including those facing employment challenges [19][21] - The flexibility of gig work allows individuals to engage in multiple roles, contributing to a trend of "slash youth" who juggle various jobs [19][21] - The growth of delivery personnel has implications for urban integration, as many riders find stable employment and opportunities for advancement [19][21] Group 5: Future Directions - The future of the instant economy should focus on new market increments, including scenario-based consumption and online services, while integrating technological advancements [20] - There is a call for more attention to the social security and labor rights of gig workers, ensuring their protection and well-being [20][21] - Platforms are encouraged to balance support for large merchants with assistance for small businesses to foster a more equitable market environment [12][21]