“按次核销”打造安心消费新模式

Core Viewpoint - Meituan has launched a series of "Safe Consumption" products aimed at enhancing consumer rights and safety in various service sectors, including fitness, education, and beauty services, in collaboration with multiple government departments in Beijing [1][2][3]. Group 1: Product Offerings - The "Safe Consumption" series includes solutions like "Flexible Payment" and "Refund for Business Closure" in the fitness sector, and "Safe Learning" subscription products in education, allowing for flexible payment and refunds [1][3]. - Over 35,000 stores in Beijing have joined the "Safe Consumption" initiative, with over 50% coverage in the fitness industry and over 40% in sports training [1]. Group 2: Market Impact - Meituan reported a year-on-year increase of over 62% in in-store consumption in sectors like beauty and fitness in Beijing, indicating the effectiveness of the "Safe Consumption" products in stimulating consumer spending [1]. - The initiative aligns with government efforts to promote prepaid consumption and protect consumer funds, thereby boosting service consumption and expanding domestic demand [2]. Group 3: Business Support and Collaboration - Meituan has introduced support measures for participating merchants, including online and offline traffic resources, exclusive branding materials, and platform subsidies [4]. - The company aims to create a safe, transparent, and sustainable consumption model through technological innovation and collaboration with government and businesses [4].