2025泰达汽车论坛|蒋焘：品牌高端化是历史赋予我们这代汽车人的使命

Core Viewpoint - The high-end branding of the Chinese automotive industry is essential for survival, development, and fulfilling the mission of becoming a global automotive power, as emphasized by the COO of Lantu Automotive, Jiang Tao [1][3]. Industry Development - Over the past few decades, the Chinese automotive industry has evolved significantly, achieving over 21 million units in production and sales in the first eight months of this year, marking a year-on-year growth of over 12% [3]. - The industry faces challenges that require a focus on brand premium capabilities to define products, markets, and eras [3]. Strategic Importance of High-End Branding - High-end branding is crucial for achieving the national goal of becoming a strong automotive nation, as it allows for qualitative leaps rather than just quantitative growth [3][4]. - The high-end market is seen as a strategic entry point for global competition, essential for changing global perceptions of Chinese automobiles and manufacturing [4]. Key Elements of High-End Branding - Building a high-end brand requires a long-term commitment, systematic capabilities, and cultural depth [4]. - The essential components for developing a high-end brand include: 1. Strengthening product and technology to establish core value [4]. 2. Enhancing user experience and service to create exceptional value [4]. 3. Cultivating aesthetics and culture to shape a unique brand identity [4]. 4. Embracing responsibility and vision to fulfill a benevolent brand mission [4].