罗永浩一记重拳，打疼了华与华：6000万咨询费，到底咨询了啥？

Core Viewpoint - The controversy surrounding the consulting firm Hua Yu Hua and its 60 million yuan fee for branding services highlights the disconnect between marketing strategies and actual product quality, raising questions about the accountability of consulting firms in the industry [1][11]. Group 1: The Incident - Luo Yonghao criticized Hua Yu Hua for their ineffective branding strategy for Xibei, which led to a public relations crisis when the "baby meal" was revealed to be a frozen pre-made dish [2][6]. - The backlash against Xibei's "baby meal" slogan illustrates how a compelling marketing message can backfire when it does not align with the product's reality, resulting in a loss of consumer trust [2][6]. Group 2: Accountability of Consulting Firms - The incident raises fundamental questions about the responsibilities of branding consultants like Hua Yu Hua, particularly regarding their role in ensuring that marketing messages reflect the actual product [3][4]. - A responsible consulting firm should not only create slogans but also engage in ongoing verification of the product's authenticity and quality, akin to a doctor's follow-up on a patient's treatment [5][10]. Group 3: Industry Implications - The crisis at Xibei serves as a microcosm of a broader issue within the consulting industry, where firms often excel in high-level strategy but fail to grasp the realities of execution and consumer expectations [7][9]. - The reliance on superficial branding without a deep understanding of the product can lead to significant reputational damage for both the consulting firm and the client, as seen in this case [6][12]. Group 4: Future of Brand Consulting - The industry must evolve beyond the "PPT era" of branding, requiring a more integrated approach that encompasses product quality, supply chain integrity, and consumer experience [10][12]. - The lesson learned from this incident is that brand consulting must prioritize genuine consumer trust over mere marketing rhetoric, as consumers are increasingly empowered to challenge misleading claims [8][11].