Core Insights - Dongfang Zhenxuan participated in the 14th China Intellectual Property Annual Conference, highlighting its efforts in promoting and selling geographical indication products to support rural revitalization and agricultural modernization [1][4] Group 1: Product Offerings - Dongfang Zhenxuan has launched nearly 800 self-operated products, with over half being agricultural products, including several geographical indication products such as Guizhou prickly pear, Luochuan apple, and Lipu taro [3] - The self-operated prickly pear juice has become a hot-selling product, with cumulative sales exceeding 19.3 million bottles, driven by the growing health consumption trend and positive product reputation [3] Group 2: E-commerce Strategy - The company emphasizes that e-commerce platforms effectively help geographical indication products overcome regional limitations, enhance brand recognition, and address the challenge of selling nationwide [3] - Dongfang Zhenxuan ensures product quality through a strict quality control system, traceability system, and immersive content e-commerce model, providing consumers with a unique shopping experience [3] Group 3: Future Plans - The company plans to strengthen cooperation with local governments and industry associations to explore new pathways for e-commerce to support the development of geographical indication products, aiming to increase farmers' income and provide consumers with more quality products [4]