Core Viewpoint - Xibei Restaurant Group has issued an apology regarding the recent controversy over its pre-prepared dishes, acknowledging a significant gap between its production processes and customer expectations [1][2]. Group 1: Apology and Adjustments - On September 15, Xibei released an apology letter, admitting that its production methods did not meet customer needs and expectations [1]. - The company plans to adjust its central kitchen processing to on-site preparation at stores by October 1, 2025, including switching all dishes cooked with soybean oil to non-GMO soybean oil [1]. Group 2: Customer Engagement and Transparency - Xibei has invited customers to supervise its improvement measures and will provide timely updates on the adjustments [2]. - Founder Jia Guolong stated that Xibei will operate transparently and learn from the practices of other successful companies [2]. Group 3: Industry Support - Yu Donglai, founder of Pang Donglai Group, publicly supported Xibei, urging people to understand and help improve the company rather than harm it [4]. - Several industry leaders, including founders of other restaurant brands, have also expressed support for Xibei amid the controversy [8]. Group 4: Response to Criticism - In response to Yu Donglai's support, Luo Yonghao emphasized the importance of understanding the truth before forming opinions [6]. - Luo criticized the marketing consulting firm Hua Yu Hua for its long-term service to Xibei and labeled it as a "brand assassin" during a live-streaming session [11].
西贝发文致歉,于东来及华与华董事长力挺,罗永浩逐一回应
Xin Lang Cai Jing·2025-09-15 07:04