Company Overview - Winner Fashion has established a strong presence in the mid-to-high-end women's apparel sector, with a brand matrix comprising seven brands, where core brands Koradior and NAERSI account for over 50% of revenue [1] - The company achieved a compound annual growth rate (CAGR) of 22% in revenue and 25% in net profit attributable to shareholders from 2018 to 2023, indicating robust growth momentum [1] - In 2024, the company expects a revenue decline of 4.7% year-on-year to 6.589 billion yuan due to weakened terminal consumption, although it has managed to increase its gross margin by 0.8 percentage points to 76.4% [1] Financial Performance - The average dividend payout ratio from 2020 to 2024 is over 57%, with a stable dividend yield of 3.5% to 5%, and plans to gradually increase the annual dividend payout ratio to 60%-70% over the next 2-3 years [1] - Forecasted net profits for 2025, 2026, and 2027 are 613 million yuan, 702 million yuan, and 796 million yuan, representing year-on-year growth rates of 31%, 14%, and 13% respectively [3] Industry Insights - The Chinese women's apparel market is projected to reach a scale of 1.06 trillion yuan in 2024, with a year-on-year growth of 1.48%, although the market remains fragmented with a CR10 of only 7.9% [1] - The trend of rational consumption is leading female consumers to place greater emphasis on the aesthetics, material quality, and brand strength of clothing products, which presents opportunities for differentiated mid-to-high-end brands [1] Competitive Advantages - Winner Fashion has competitive advantages in product, channel, and supply chain management, with a total of 5,894 SKUs planned for 2024, reflecting a year-on-year increase of approximately 7.4% [2] - The company is focused on optimizing its offline store network by reducing inefficient stores and increasing the proportion of shopping center locations, while also expanding its online presence with a CAGR of 33.5% in online revenue from 2016 to 2024 [2] - A robust supply chain system has been established, with the top five suppliers accounting for 30.41% of procurement, ensuring product quality and supply stability [2] Future Strategy - The company aims to build a light luxury brand management group, enhancing brand image through product development, endorsements, IP collaborations, and fashion shows [2] - Plans include opening flagship stores in prime locations and strengthening online partnerships, particularly with platforms like Xiaohongshu, to enhance brand influence [2][3]