杭州探索建立企业名称预防性保护机制

Core Viewpoint - Hangzhou Municipal Government has released the "Implementation Measures for Preventive Protection of Enterprise Names" to establish a preventive protection mechanism for enterprise names, aiming to enhance the business environment by addressing issues like trademark infringement and name counterfeiting [1]. Group 1: Implementation Details - The measures consist of six chapters and twenty-five articles, covering "General Requirements," "Applicable Situations and Inclusion Procedures," "Publicity and Objections," "Protection Effect," "Protection Period and Exit Mechanism," and "Supplementary Provisions" [1]. - There are two methods for preventive protection: proactive implementation by authority and implementation upon application or suggestion [1]. Group 2: Protection Mechanism - The city will establish a two-tier protection system, including "Primary Protection" and "Secondary Protection," with corresponding inclusion standards, review approvals, and protection effectiveness [1]. - A dynamic management system for the protection directory will be created, specifying protection periods, renewal procedures, and conditions for timely cancellation of protection [1]. Group 3: Implementation Timeline - The measures will take effect on November 15, 2025 [2].