Jing Ji Wang·2025-09-15 07:58Core Insights - Xiaomi's President Lu Weibing announced the upcoming launch of the Xiaomi 17 series smartphones, which will directly compete with Apple's iPhone series [1][2] - The Xiaomi 17 series represents a significant transformation in Xiaomi's high-end strategy over the past five years, with a commitment to match the product capabilities of the iPhone [2] Group 1 - The Xiaomi 17 series will include three models: Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max [2] - Lu Weibing emphasized that Xiaomi has invested over 100 billion RMB in R&D over the past five years, with plans to increase this investment to 200 billion RMB in the next five years [2] - The launch event is expected to introduce unique features for the smartphones [2] Group 2 - Xiaomi's new operating system, Surge OS 3, was launched on August 28, marking the first independent release event for the OS [2] - Surge OS 3 aims to enhance interoperability between Xiaomi devices and Apple's ecosystem, as highlighted by Xiaomi's CEO Lei Jun [2] - Apple's iPhone 17 series was officially launched on September 10, 2025, with pre-orders starting on September 12 [2]