Di Yi Cai Jing·2025-09-15 08:28Group 1 - The core viewpoint of the articles revolves around the "price-for-volume" strategy adopted by various automotive brands, particularly in the competitive electric vehicle market, to boost sales despite potential losses [1][2][3] - The Equation Leopard brand aims to achieve a monthly sales target of 20,000 to 30,000 units by leveraging its product lineup, including the Titanium 7, and implementing a price reduction strategy [1] - The brand's initial market positioning targeted the 300,000 to 400,000 yuan range, but due to underperformance in sales, it initiated a price cut of 50,000 yuan across its lineup, resulting in approximately 50,000 units sold for the year [1] Group 2 - The broader automotive market has seen a trend where new models are launched at significantly lower prices to attract customers, even if it means selling at a loss, as exemplified by Dongfeng Nissan's N7 priced at 110,000 yuan [2] - Other brands, such as Huawei's Smart Driving, have also adopted a similar approach, with the Smart R7 reportedly losing 30,000 yuan per unit sold, indicating a willingness to incur losses for market share [2] - The application of the "price-for-volume" strategy raises concerns about brand positioning and customer loyalty, as existing customers may feel devalued by sudden price drops [3]