智通财经网·2025-09-15 08:32Core Viewpoint - Meituan's international food delivery brand Keeta has officially launched operations in Kuwait, marking its third entry in the Gulf region after Saudi Arabia and Qatar, indicating a strategic expansion in the Middle East market [1][5]. Group 1: Market Potential - Kuwait is a significant member of the Gulf Cooperation Council (GCC) with a high GDP per capita and a strong demand for quality food delivery services, making it an attractive market for Keeta's expansion [5]. - The online food delivery penetration rate in Kuwait is high, reflecting a vibrant market with substantial growth potential [5]. Group 2: Operational Strategy - Keeta plans to leverage Meituan's leading operational experience in China's food delivery market to enhance local service offerings [5]. - The brand aims to continuously expand quality supply, innovate products, and provide reliable delivery services, diverse product choices, and affordable prices to consumers [5]. - Keeta is committed to fostering the development of local merchants and delivery partners, promoting the digital transformation of the local food industry [5]. Group 3: Expansion Timeline - Since entering the Middle East in September 2024, Keeta has experienced rapid growth in user numbers and order volumes in Saudi Arabia [5]. - Following its successful launch in Saudi Arabia, Keeta expanded to Qatar in August and entered Kuwait less than a month later, accelerating its international development model [5]. - The company plans to continue deepening its presence in the Middle East while exploring additional overseas markets [5].