Xin Hua Cai Jing·2025-09-15 08:38Core Insights - Meituan's international food delivery brand Keeta officially launched operations in Kuwait on September 15, marking its third entry in the Gulf region after Saudi Arabia and Qatar [1] Group 1: Market Expansion - Kuwait was chosen for expansion due to its high GDP per capita, high online food delivery penetration, and strong consumer demand for quality delivery services, indicating a vibrant and potentially lucrative market [1] - Keeta plans to leverage Meituan's leading operational experience in China's food delivery market to enhance local supply, innovate products, and provide reliable delivery services [1] Group 2: Strategic Goals - The company aims to offer a diverse range of products at affordable prices while promoting the development of local partners, including merchants and delivery riders [1] - Keeta is focused on driving the digital transformation of the local food and beverage industry and maturing the ecosystem [1] Group 3: Growth Trajectory - Since entering Saudi Arabia in September 2024, Keeta has experienced rapid growth in user numbers and order volume, prompting an accelerated expansion into the Middle East [1] - Following the successful launch in Qatar in August, the swift entry into Kuwait demonstrates Meituan's strategy of building a "multi-country linkage" international development model [1][2]