智通财经网·2025-09-15 08:44Core Viewpoint - The report from China Merchants Securities indicates that Apple's iPhone 17 series has received strong pre-order interest, with over 20 million reservations on JD.com, significantly higher than the iPhone 16 series. The iPhone 17's competitive pricing and enhanced features are expected to drive sales beyond expectations [1][2]. iPhone 17 - The iPhone 17 has a pre-order volume of over 2 million on JD.com, nearly ten times that of the iPhone 16. The delivery time for all configurations in China is 3-4 weeks, and in the U.S., most configurations are 2-3 weeks, which is an improvement of about 1-2 weeks compared to last year [1]. - The iPhone 17 features upgrades such as a 120Hz refresh rate, ultra-wide angle, front camera enhancements, and faster charging, while also being priced $100 lower, improving its value proposition in the mid-range market [1]. iPhone 17 Pro - The iPhone 17 Pro has a delivery time of 3-4 weeks in China and 2-3 weeks in the U.S. (except for the deep blue color), which is also an improvement of 1-2 weeks compared to last year. The Pro series is expected to maintain stable demand due to significant design changes and performance upgrades [2]. iPhone Air - The iPhone Air has not yet launched in China, but in the U.S., the delivery time is approximately 1 week for some colors and 2-3 weeks for others. Key features include a super-thin design, titanium exterior, self-developed modem, and dual video recording capabilities [2]. - The performance of the iPhone Air in China and other regions will be closely monitored after its global release [2]. AirPods and Apple Watch - AirPods Pro 3 has a delivery time of 1 week in China and 2-3 weeks in the U.S. The Apple Watch Series 11 has similar delivery times, with the Ultra 3 taking 2-3 weeks for most configurations. The sales trends for these products are in line with expectations, with notable features such as AI translation and health monitoring capabilities [2]. Investment Recommendations - The report recommends focusing on companies that will benefit from Apple's AI innovations, including Luxshare Precision (002475.SZ) and GoerTek (01415). Other companies of interest include Pengding Holdings (002938.SZ), Dongshan Precision (002384.SZ), BYD Electronics (00285), and several others in the supply chain [3].