对预制菜避而远之？河南一地预制菜产业园“去标签”

Core Viewpoint - The pre-prepared food industry, once thriving, is experiencing a resurgence in public interest due to ongoing disputes among industry leaders, despite a general public aversion to pre-prepared foods. The local government has shifted its focus from pre-prepared foods to promoting "green food" initiatives, indicating a significant transformation in the industry landscape [1][6][7]. Industry Development - The local government is investing heavily in the pre-prepared food sector, with plans for a new innovation demonstration industrial park with a total investment of 20 billion yuan, covering 8,650 acres. This park aims to integrate various industry chains, including supply, innovation, and finance [2]. - In the first half of the year, the local government hosted multiple delegations from various provinces to explore the pre-prepared food industry, indicating strong governmental interest and support [3]. - The 2025 government work report highlights that the pre-prepared food industry achieved a revenue of 20 billion yuan in 2024, ranking fourth nationally and first in Central China [1]. Market Dynamics - Despite the initial success of pre-prepared foods, there has been a notable decline in sales and interest. Companies are now focusing on B2B sales rather than direct consumer sales, as evidenced by a shift in strategy among local businesses [8]. - The local market saw significant sales in pre-prepared foods during their peak, with one company reporting over 50 million yuan in sales from pre-prepared products within four months [8]. - Recent controversies regarding food quality and safety have led to increased public skepticism towards pre-prepared foods, further impacting market dynamics [9].