GEN Korean BBQ Launches Retail Product with Pavilions Grocery Store

Core Insights - GEN Restaurant Group, Inc. announced the launch of ready to cook meats at Pavilions Grocery Stores in 31 locations across Southern California, aiming to enhance brand awareness through its incubator division [2] - The company plans to expand its ready to cook meat offerings to 350 grocery stores in the Western states by the first half of 2026, contingent on the successful launch of the initial stores [2] Company Overview - GEN Korean BBQ is one of the largest Asian casual dining restaurant concepts in the United States, founded in 2011 by two Korean immigrants in Los Angeles [3] - The brand has expanded to 56 company-owned locations, where customers can grill their own meals at the table, featuring a menu that includes traditional Korean and Korean-American dishes [3] - The dining experience is characterized by modern décor and a lively atmosphere, appealing to a broad demographic [3]