Qi Lu Wan Bao Wang·2025-09-15 09:17Core Viewpoint - JD Supermarket's fourth Agricultural Specialty Products Shopping Festival aims to stimulate consumption and support rural revitalization, featuring the largest number of products, merchants, subsidies, and promotional activities in its history [1][3]. Group 1: Event Overview - The shopping festival will run from September 15 to 24, 2025, and will promote high-quality agricultural products in collaboration with local governments from Guangdong, Shandong, Jiangsu, and others [1]. - The event will cover over 600 categories of agricultural products, including fresh produce, grains, and tea, with millions of products and nearly 10,000 merchants participating [1][3]. Group 2: Subsidies and Promotions - JD Supermarket will invest 3 billion yuan in subsidies to ensure consumers can purchase high-quality agricultural products at competitive prices [3]. - Six types of promotional combinations will be offered, including gift vouchers, limited-time discounts, and cross-store reductions, allowing consumers to enjoy tangible savings [3][4]. - During the festival, consumers can receive up to 999 yuan in supermarket cards for purchases over 499 yuan [6]. Group 3: Marketing and Exposure Strategies - To enhance product visibility, JD Supermarket will allocate nearly 100 million yuan in special traffic resources and conduct source tracing live broadcasts to increase exposure and facilitate consumer decision-making [3][6]. - The "Three Easy" initiatives aim to make quality agricultural products easy to discover, appealing, and assess, thereby simplifying the consumer decision-making process [3][4]. Group 4: Supply Chain and Quality Control - JD Supermarket has developed a three-in-one model to support the upward movement of agricultural products and increase farmers' income through direct supply and strict quality control [7]. - The company has launched the "JD Base Plan," establishing over 100 specialty industry bases in key production areas to ensure product authenticity and quality [7]. - The company’s logistics system effectively reduces product loss, ensuring quality from farm to table [7]. Group 5: Digital Transformation and Employment Impact - JD Supermarket's "China Specialty Pavilion" model has opened over 3,000 locations nationwide, creating more than 20,000 jobs and driving the digital transformation of rural areas [9]. - The company plans to invest 10 billion yuan over three years to optimize agricultural product prices by 20%, making high-quality fresh produce more accessible to consumers [9].