前8个月社会消费品零售总额同比增长4.6%

Core Insights - The total retail sales of consumer goods increased by 4.6% year-on-year from January to August, with service retail sales growing by 5.1%, indicating a continuous expansion in market sales [1] - Various regions and departments have implemented special actions to boost consumption, supported by targeted policies and funding, leading to an increase in market sales scale and structural optimization [1] Retail Sales Performance - In August, the retail sales of goods grew by 3.6% year-on-year, showing stable growth, supported by policies encouraging consumers to replace old products and the upgrading of consumer spending [1] - Service consumption showed stable growth, with significant demand for travel and leisure activities during the summer, resulting in a 5.1% year-on-year increase in service retail sales from January to August, outpacing the growth rate of goods retail sales [1] New Consumption Trends - Online retail sales increased by 9.6% year-on-year from January to August, surpassing the growth rate of total retail sales of consumer goods, indicating a positive trend in new consumption [1] - Emerging sectors such as digital consumption, green consumption, and health consumption are maturing and becoming new growth drivers, with the retail volume of new energy passenger vehicles increasing by over 20% year-on-year in the first eight months [1]