智通财经网·2025-09-15 09:26Core Viewpoint - KEEP (03650) is focusing on profitability by actively shrinking its business and user base in the first half of 2025, with expectations for revenue stabilization and growth in the second half driven by AI and clothing categories [1] Financial Performance - In the first half of 2025, KEEP achieved a turnaround in adjusted profit, moving from loss to profit [1] - The adjusted net profit forecast for 2025 and 2026 is estimated at 0.7 billion and 1.7 billion respectively [1] - The adjusted net profit margin is expected to improve to over 5% in the second half of 2025 [1] Strategic Initiatives - The company is making progress with its AI coaching feature and is expanding its clothing product line [1] - The launch of new products for the autumn/winter season on September 5 is anticipated to help revenue recover [1] Future Outlook - The management expects that the AI coaching feature could contribute an additional revenue of 2.3 billion for every 1 million active users monthly in the following year [1] - The company plans to adjust its expense allocation in line with the improvements in AI functionality and clothing product offerings, aiming for a return to growth [1]