Guo Ji Jin Rong Bao·2025-09-15 09:37Core Insights - Meituan's international food delivery brand Keeta has officially launched operations in Kuwait on September 15, 2023, marking its third key entry in the Middle East after Saudi Arabia and Qatar [1][4] - Kuwait is identified as a vibrant and potential-rich market for food delivery, characterized by high online food delivery penetration and strong consumer demand for quality services [4] Company Strategy - Meituan emphasizes that Keeta's entry into Kuwait is not merely a replication of its existing model but involves a deep integration into the local ecosystem, aiming to provide reliable delivery services, diverse product offerings, and affordable prices for consumers [4] - The company aims to support local merchants with advanced digital operational tools to help them overcome offline traffic limitations and expand their online growth opportunities [4] - Keeta is also focused on providing income security, professional training, and recruitment incentives for delivery partners [4] Market Expansion - Since its launch in Saudi Arabia in September 2024, Keeta has rapidly gained traction, with a significant increase in user numbers and order volumes, covering over 20 cities in Saudi Arabia [4] - Keeta is accelerating its expansion in the Middle East, having launched in Qatar in August 2023, followed by the entry into Kuwait less than a month later [4] - Meituan plans to continue leveraging Keeta as a foothold for deepening its presence in the Middle East while actively exploring additional overseas markets [4]