姜海荣跨界出任深蓝汽车CEO 邓承浩：狼性文化让我们双向奔赴

Core Insights - The appointment of Jiang Hairong as CEO of Deep Blue Automotive is seen as a significant step for the company, merging automotive and ICT thinking for future growth [1][2] - Jiang Hairong brings extensive experience from Huawei and Honor, which is expected to complement the existing leadership and enhance market competitiveness [2][3] Leadership Transition - Jiang Hairong officially joined Deep Blue Automotive as CEO on September 8, marking a new chapter for the company [1] - His background includes over 20 years in the technology sector, with roles in product development and marketing, making him a valuable asset for Deep Blue [2] - The leadership believes that Jiang's experience in both domestic and international markets will provide a strategic advantage [2][3] Strategic Vision - Deep Blue aims to leverage Jiang's expertise to enhance its product experience and market presence, both in China and globally [1][6] - The company has set ambitious sales targets, aiming for over 300,000 units this year and 2 million units by 2030 as part of the broader Changan Group goal of 5 million units [6][7] Cultural Alignment - The leadership emphasizes a shared "wolf culture" between Deep Blue and Huawei, which is characterized by competitiveness and a strong drive for success [3][4] - Trust and collaboration are highlighted as essential components for achieving the company's goals, with a focus on mutual support within the team [3][4] Brand Development - Deep Blue aims to establish itself as a trusted brand, moving from initial market recognition to a more substantial presence [7][8] - The company plans to adopt a systematic approach to global expansion, leveraging Jiang's previous experience in international marketing [7][8] - The focus will be on delivering differentiated products that resonate with consumers, ensuring that the brand is perceived positively in the market [8]