深读 | 体育产业“新部署”系列访谈之四

Core Insights - The State Council's recent issuance of the "Opinions on Releasing Sports Consumption Potential and Further Promoting High-Quality Development of the Sports Industry" aims to cultivate world-influential sports enterprises and events by 2030, with the total scale of the sports industry exceeding 7 trillion yuan [1] Group 1: Anta Group - Anta Group expresses excitement and encouragement regarding the "Opinions," viewing it as a strong directive for high-quality development and a clear path for enterprises [3][4] - The "Opinions" emphasize the implementation of an overseas promotion plan for Chinese sports brands, supporting qualified sports enterprises to expand internationally, aligning with Anta's strategy to become a leading global multi-brand sports goods group by 2030 [4] - Anta has established its Southeast Asia headquarters in Singapore and is expanding into North America and Europe, aiming for sustainable growth through a focus on multi-brand assets and global collaboration [5] Group 2: Zhang Qing, Founder of Key Path Sports Consulting - The issuance of the "Opinions" is seen as a significant boost for the sports market, enhancing confidence and morale within the industry [7] - The document is characterized by three key aspects: deeper focus on event supply, broader multi-department collaboration, and a systematic approach to funding and innovation [8][9][10][11] - The emphasis on event management and support for original event IP development is expected to positively impact various sectors, including training, venue supply, and downstream industries like sports goods [12] Group 3: Chen Chen, Vice President of Tongxin Sports - The "Opinions" are viewed as a major benefit for the sports goods industry, particularly highlighting the importance of sports infrastructure and facility construction [14][15] - The document encourages technological innovation and upgrading of sports goods, aiming to meet diverse consumer needs and enhance the quality of domestic sports products [15][16] - The focus on expanding consumption scenarios and supporting small and medium-sized enterprises through improved financing conditions is expected to invigorate market activity [16][17]