1 Reason Every Investor Should Know About American Express (AXP)

Group 1 - American Express is celebrating its 150th anniversary and is leveraging technology to resonate with a younger consumer base, which is expected to drive growth for decades [1][6] - The company targets affluent consumers who are more resilient under pressure, generating loyalty through annual fees and attractive rewards [3][8] - In the second quarter, U.S. consumer spending increased by 7% year over year, with Gen Z spending rising by 39% and Millennials by 10% [4] Group 2 - CEO Stephen Squeri highlighted the growth of the premium customer base and the company's unique premium model developed over the past 40 years, which includes exclusive offerings and strong luxury partnerships [5] - The company's ability to adapt to current trends and shift its business model successfully instills confidence in its future growth [6]