西贝致歉信迭代记：从危机公关到预制菜“3个如何”

Core Viewpoint - The incident surrounding "pre-made dishes" has prompted a significant response from Xibei, highlighting the importance of transparency and consumer rights in the food industry [1][15]. Company Response - Xibei acknowledged that its production processes did not meet customer expectations and expressed a commitment to food safety and compliance with regulations [2][4]. - The company apologized for the confusion caused to customers and thanked those who provided feedback [2][3]. - Xibei emphasized its commitment to improving customer experience by adjusting its central kitchen processing methods to allow for more on-site preparation [3][12]. Adjustments and Changes - By October 1, 2025, Xibei plans to implement several changes across its nationwide stores, including: 1. Switching to non-GMO soybean oil for all dishes cooked with soybean oil [4]. 2. Transitioning children's meals to be prepared fresh on-site, including beef rice and beef patties [5][6]. 3. Using fresh fish for children's meals instead of pre-made products [7]. 4. Preparing lamb skewers and pork dishes fresh at the store [8][10]. 5. Making chicken dishes fresh on-site [11]. 6. Cooking oatmeal with fresh pumpkin on-site [12]. Consumer Engagement - Xibei invited customers to supervise its improvement measures and promised to keep them updated on changes [13][14]. - The company aims to learn from competitors and enhance its transparency to rebuild consumer trust [13][14]. Industry Context - The discussion around pre-made dishes has broader implications for consumer rights and the healthy development of the food industry [15][16]. - The industry is encouraged to address issues such as defining standards for pre-made dishes, reducing information asymmetry, and ensuring quality while providing convenience [15][16].