Core Viewpoint - Burger King's closure of its Shenzhen Huaqiangbei store is part of a broader strategic adjustment by the company, reflecting ongoing challenges in the Chinese market [2] Company Performance - As of June 30, 2023, Burger King's store count in China decreased from 1,474 at the end of 2022 to 1,367, resulting in a net reduction of 107 stores within six months [2] - As of August 15, 2023, the number of operating Burger King stores in China was reported to be 1,415 [2] Strategic Changes - In early 2023, Restaurant Brands International (RBI) initiated a strategic overhaul for Burger King China, appointing a local team to lead the transformation [2] - Key appointments include Chen Wenrui as the new Chief Executive Officer and Chief Supply Chain Officer, and Xue Bing as the Chief Transformation Officer [2] - Burger King China plans to open 40 to 60 new restaurants by 2025, focusing on core business districts in first and second-tier cities [2]
深圳又一家汉堡王门店关闭 客服回应:经营策略调整