海南旅游服务攻坚升级 让优质体验“看得见、摸得着”

Core Viewpoint - Hainan is launching a 100-day action plan to enhance tourism service quality, focusing on ten actions and 37 key tasks to improve the overall tourist experience [1][2]. Group 1: Tourism Service Standardization - Hainan will develop and promote a set of tourism service standards and introduce 100 "Chief Quality Officers" and "Benchmark Service Staff" in tourism enterprises [2]. - Non-compliance with these standards will result in penalties such as downgrading or removal of ratings for involved tourism businesses [2]. Group 2: Integrity System Construction - The province will leverage platforms like "Safe Consumption in Hainan" and "Hainan Safe Travel" to ensure that tourism businesses meet the "Three Ones" standard (one code per household, one scale per staff, one standard per industry) along with cloud supervision and a credit regulation model [2]. - The goal is to have no less than 260,000 businesses registered on the "Hainan Safe Travel" platform [2]. Group 3: Public Service Assurance - Hainan aims to enhance the functionality of its comprehensive regulatory platform and the "Cool Travel Hainan" platform, integrating warm and friendly service throughout the travel experience [2]. - Improvements will include increasing ferry capacity to reduce wait times for tourists and optimizing internal transportation in scenic areas and resorts [2]. Group 4: International Service Capability - The province plans to set up multilingual signage in key tourist areas and provide translation devices to assist foreign visitors with language barriers [2]. Group 5: Tourism Service Brand Development - Hainan will promote the "age-friendly" transformation of hotels, establishing 8 to 10 senior care hotels and guesthouses [2]. - The development of tourism product manufacturing bases will be encouraged to enhance the supply chain of tourism goods [2]. Group 6: Tourism Business Order Regulation - Continuous efforts will be made to combat illegal activities in the tourism sector, including government price guidance for hotel room rates during peak seasons and major events [3]. - Special rectification campaigns will be conducted in cities like Haikou and Sanya to address issues such as illegal operations in taxi and ride-hailing services [3].