Core Insights - The new "High Light Moment" series by Dream Gold Garden showcases a revolutionary approach to gold jewelry, emphasizing its transformation from a traditional asset to a fashionable statement piece [1][2] - The "Red Rhythm Oriental 2.0" series combines traditional Chinese aesthetics with modern design elements, appealing to younger consumers and promoting cultural engagement [2] Product Highlights - The "High Light Moment" series features a unique micro-level light track engraving technology, allowing for a 360-degree shine with a lightweight design of only 0.27 grams per gold bead, maintaining a hardness of 130HV [1] - The "Red Rhythm Oriental 2.0" series includes the "Eight Treasures Spinning Necklace" and "Treasure Auspicious Hand String," integrating traditional Buddhist symbols and modern spinning mechanics for both aesthetic and interactive experiences [2] Marketing Strategy - Dream Gold Garden employs a comprehensive marketing strategy for the "Red Rhythm Oriental 2.0" series, utilizing social media platforms like Xiaohongshu to engage with younger audiences through influencer collaborations and trending topics [2] - The brand's marketing efforts focus on making gold jewelry accessible and playful, aligning with the lifestyle preferences of Generation Z consumers [2] Availability - The two new product lines have been launched in September across national stores and flagship platforms, indicating a strategic push into the market [3]
黄金时间·金币金饰：梦金园“高光时刻”系列重磅登场！360度无死角的闪耀