（乡村行·看振兴）矿山变“美谷” 浙江国货美妆“掘金”海外市场

Core Insights - The article highlights the transformation of a mining area in Zhejiang Province into a thriving beauty products hub, showcasing the growth of the cosmetics industry in the region [1][4]. Industry Overview - The beauty town in Wuxing District, Huzhou, Zhejiang, has over 300 cosmetics and related enterprises, indicating a significant industrial cluster [4]. - The region is recognized as a provincial core area for the cosmetics industry during the 14th Five-Year Plan period and is one of China's three major cosmetics industry clusters [6]. Export Performance - In the first half of 2025, the beauty town's cosmetics export value reached 182 million yuan, marking a year-on-year increase of 65.5% [2]. - A specific cosmetics company reported that foreign trade orders accounted for 80% of total orders, with major markets in the Middle East and the United States [2]. Production Capacity - A cosmetics company in the town has a daily production capacity exceeding 200,000 units, with production lines operating at full capacity to meet demand for upcoming shopping seasons [2]. - The company has achieved a 50% increase in production efficiency through automation in key processes [2]. Future Projections - The same company anticipates a sales growth of 30% to 50% in 2025, with an expected annual output value between 150 million to 180 million yuan [4]. - The beauty town is projected to surpass an industrial output value of 10 billion yuan in 2024 [6].