Core Insights - Mead Johnson Nutrition (China) Co., Ltd. launched a new brand attitude "Breakthrough, Just for Further Progress" for its Blue Zhen product line, featuring actress Gao Yuanyuan as the brand ambassador [1] - The Blue Zhen product is the first infant formula to incorporate lactoferrin and milk fat globule membrane (MFGM), emphasizing the brand's commitment to high standards and innovation [2][3] Product Innovation - The Blue Zhen formula represents a significant advancement in infant nutrition, utilizing lactoferrin, which is crucial for immune function, and MFGM, which contains over 700 active nutrients [2] - The formula has shown three major improvements: enhanced retention of core nutrients from raw milk, better interpretation of the nutritional structure of raw milk, and strengthened innate self-protection [2] - The Blue Zhen formula is backed by 43 scientific evidence results and over nine years of double-blind experimental research [2] Industry Standards and Recognition - A scientific consensus on MFGM and its ingredients was established by nearly 20 experts, highlighting its benefits for cognitive development and immune enhancement in infants [3] - The Ministry of Industry and Information Technology released industry standards for MFGM, which Mead Johnson participated in developing, promoting the standard application of this innovative ingredient [3] - Mead Johnson holds over 1,080 global patents and has more than 100 scientific research outcomes, with its research cited over 9,200 times in the industry [3]
高圆圆官宣代言 携手美赞臣蓝臻诠释追求高标之选
Zheng Quan Ri Bao Wang·2025-09-15 11:49