Clear Channel Outdoor(US:CCO) Prnewswireยท2025-09-15 12:05Core Insights - The article emphasizes the effectiveness of airport advertising as a powerful medium for engaging frequent flyers, who are significantly more likely to be decision-makers in their companies, particularly in technology and AI [1][7]. Industry Trends - Air travel is experiencing a surge, with TSA screening record numbers of travelers, and this trend is expected to continue into 2026 due to pent-up demand and airport modernization [3][4]. - The study highlights that airport advertising provides a premium environment for brands to connect with a motivated audience, as dwell times in airports remain high [3][4]. Advertising Effectiveness - The study reveals that 82% of frequent flyers read airport advertisements, with 61% recalling them and 57% taking action after exposure, marking an 8% increase from the previous year [6]. - Actions taken by travelers after seeing airport ads include visiting the advertised location (61%), visiting the website (53%), and scanning QR codes (45%), which saw a 6% increase from 2022 [6]. Audience Characteristics - Frequent flyers are over two times more likely to hold C-suite titles and have significant influence over substantial business spending, indicating a high purchasing power [9]. - A notable 65% of frequent flyers work for companies that are leaders in technology or are actively investing in AI, making them key targets for advertisers [9].