Core Viewpoint - The automotive industry in China is undergoing structural adjustments, with electric and intelligent technologies reshaping consumer preferences and decision-making. Buick aims to enhance brand value through smart technology, launching the new high-end electric sub-brand "Zhijing" to compete in the market [1][27]. Group 1: Product Launch and Features - Buick's Zhijing L7 is the first mass-produced sedan built on the "Xiaoyao" architecture, developed with an investment of 10 billion yuan, combining luxury and intelligent experiences [3][7]. - The L7 features the "Zhenlong" range extender system, offering a pure electric range of 302 km and a total range exceeding 1400 km, addressing range anxiety for users [9][11]. - The vehicle boasts a 5.9 seconds acceleration from 0 to 100 km/h and a fuel consumption of 0.5 L per 100 km, with advanced noise reduction technologies for a smooth driving experience [9][11]. Group 2: Technological Innovations - The "Xiaoyao" architecture is fully developed by a Chinese team, representing a significant advancement in local research and development capabilities, integrating four key technology domains: power, chassis, assisted driving, and intelligent cabin [7]. - The L7 incorporates the "Xiaoyao Zhixing" assisted driving system, developed in collaboration with Momenta, featuring advanced capabilities such as "no interruption" city navigation and industry-leading parking assistance [14][27]. - The vehicle is equipped with Qualcomm's latest SA8775P automotive-grade chip, providing high computational power for intelligent cabin features and ensuring stable performance under extreme conditions [16][27]. Group 3: Design and Comfort - The exterior design of the L7 draws inspiration from the ELECTRA-L concept, featuring a luxurious front grille and streamlined body lines that enhance its aesthetic appeal [19]. - The interior utilizes a modern color scheme and innovative design elements, creating a spacious and comfortable environment with advanced seating options and high-quality materials [23][24]. - The L7 includes a premium sound system with 27 speakers and soundproofing features, achieving a quiet cabin experience comparable to a library [26]. Group 4: Market Positioning - The launch of the Zhijing L7 is positioned to redefine the competitive landscape for joint venture brands in the new energy vehicle market, targeting the 200,000 to 300,000 yuan segment [27]. - The vehicle aims to fill gaps in intelligent features and enhance Buick's presence in the electric vehicle sector, leveraging its brand heritage and technological advancements [27].
超级增程+优质智能化体验,至境L7树立增程豪华轿车标杆
Xin Lang Cai Jing·2025-09-15 12:14