Core Viewpoint - The controversy surrounding pre-prepared dishes involving Luo Yonghao and Xibei highlights the need for transparency and proper crisis management in the food industry [2][5]. Group 1: Pre-prepared Dishes - Pre-prepared dishes are a legitimate product of food industrialization, and educating consumers about them can lead to better understanding and acceptance [2]. - The acceptance of pre-prepared dishes varies by restaurant type; high-end establishments typically prioritize fresh cooking, while standardized fast food chains may rely on pre-prepared options [3]. Group 2: Crisis Management - Xibei's crisis management was inadequate, as the founder engaged in a personal battle with Luo Yonghao instead of employing a professional PR team to handle the situation [5]. - The decision to open the kitchen for public inspection backfired, providing Luo Yonghao with further ammunition to criticize Xibei's use of pre-prepared dishes [5]. - Xibei's apology letter, while detailed with nine corrective measures, raised further questions among consumers regarding the quality of ingredients previously used, such as the switch from genetically modified soybean oil [6]. Group 3: Recommendations for Xibei - Moving forward, Xibei should focus on internal improvements, unify communication strategies, and engage professional legal and consulting teams to navigate the crisis effectively [6].
预制菜本身没有问题,但西贝的危机公关不及格
Di Yi Cai Jing·2025-09-15 12:20