跨国企业高层：中国创新生态充满活力、巨大的潜在市场空间正待开发

Core Insights - The innovation ecosystem in China is vibrant, with significant potential market space waiting to be developed, as highlighted by Sonova's leadership [1][2] - Sonova views the Chinese hearing health market as one of the most important strategic markets globally, driven by unmet demand and increasing health awareness among the population [2][4] Company Strategy - Sonova has benefited from deep local collaborations in China, ensuring that innovations meet local needs while contributing to global advancements [1][4] - The company has integrated its research and development efforts in China into its global innovation chain, allowing for localized solutions to be applied worldwide [4] Market Potential - The hearing health market in China has a large unmet demand, with a low adoption rate of hearing aids compared to developed countries, indicating substantial growth opportunities [2] - The aging population and rising health consciousness are driving demand for high-quality, personalized hearing solutions [2] Collaboration and Innovation - The collaboration between enterprises, universities, and research institutions in China is creating a robust innovation ecosystem that facilitates the rapid commercialization of academic research [2][4] - The establishment of the Phonak International Children's Hearing Certification Center in China exemplifies successful local research and collaboration aimed at setting high standards for hearing solutions [4] Industry Trends - The integration of AI in hearing health is crucial, enabling devices to better distinguish sounds in noisy environments, which requires cross-disciplinary collaboration [5] - The concept of "active health" emphasizes individual responsibility for health, highlighting the importance of tools like hearing aids in promoting hearing health [5]