Spotify will now let free users pick and play tracks

Core Insights - Spotify has launched new features for free users, allowing them to search and play any song, as well as play songs shared by friends or artists on social media [1][2][3] Group 1: New Features for Free Users - The new features are named "Pick & Play," "Search & Play," and "Share & Play," enabling free users to select and play any song or search for specific tracks [2] - The "Share & Play" feature encourages users to engage with Spotify when they encounter music on social media platforms like Instagram [2][3] - Previously, free users could only shuffle songs with limited skips, but the new features enhance their listening experience [3] Group 2: Impact on Advertising Revenue - Spotify's ad business has faced challenges, with CEO Daniel Ek acknowledging that the company has been "moving too slowly" in this area [4] - The goal is for ad revenue to constitute 20% of overall revenue, but it only reached 11% as of June [4] - By introducing new features for free users, Spotify aims to increase user engagement, which could lead to higher ad exposure [4] Group 3: User Base Statistics - As of the most recent quarter, Spotify has 696 million monthly active users, with 433 million being free, ad-supported customers and 276 million being Premium subscribers [7]