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双奖加身!小天鹅迷你小乌梅引领分区洗护,超薄全嵌产品登顶销量榜首
Sou Hu Wang·2025-09-15 12:58

Core Insights - The article highlights the growing demand for specialized laundry solutions in urban life, emphasizing the need for separate washing to avoid cross-contamination, which has led to the introduction of innovative products like the Mini Xiaowumei series by Little Swan [1][4]. Group 1: Market Trends - The washing machine market in China saw retail sales reach 21.03 million units in the first half of 2025, marking a year-on-year growth of 10.1%, with total retail value exceeding 47.6 billion yuan, up 11.5% [4]. - Multi-tub washing machines have emerged as a new growth driver, with online penetration rates increasing from 3.2% in March 2025 to 9.5% by May 2025, reflecting a shift towards health-conscious laundry practices [4]. Group 2: Product Innovations - Little Swan's Mini Xiaowumei series features a modular design that allows for flexible combinations, addressing the dual needs for health-conscious washing and drying, with a thickness of only 500mm and the capacity to wash and dry 2kg of clothes simultaneously [4][6]. - Each tub in the Mini Xiaowumei series can be independently controlled, allowing for simultaneous washing and drying of different types of clothing, thus eliminating the inconvenience of waiting for laundry [6][8]. Group 3: Health and Safety Features - The Mini Xiaowumei series includes UV sterilization and Ag+ silver ion sterilization, achieving over 99.99% elimination rates for common bacteria, and has received a "medical-grade underwear health washing certification" [8]. - The series also supports independent condensation drying programs for each inner tub, ensuring quick drying even in humid conditions [8]. Group 4: Competitive Positioning - Little Swan's Pure Flat All-Embedded Large Capacity Washing and Drying Set won the title of "Best-Selling Ultra-Thin Washing Machine" in the first half of 2025, combining space aesthetics with innovative technology [9][11]. - The set features a slim design with a capacity of 12kg, allowing for the washing of an entire family's clothes at once, and integrates advanced technologies like Blue Oxygen Color Protection Wash and 9D Airflow Drying [11]. Group 5: Future Outlook - Little Swan is committed to continuous innovation in technology and product development, focusing on user needs to enhance the quality of laundry experiences, as evidenced by its recent awards and market recognition [11].