洽洽食品：将通过优化产品结构、定制专供款等提升电商毛利率

Core Viewpoint - The company is addressing challenges related to low gross margins in its e-commerce channel and rising raw material costs, while outlining strategies to improve sales and operational quality. Group 1: E-commerce Channel - The company's e-commerce gross margin is low primarily due to product structure and high platform and logistics costs [1] - Strategies to enhance sales and improve gross margin include optimizing product structure, launching exclusive products, increasing Douyin live streaming, and strengthening content marketing [1] Group 2: Raw Material Costs - In the first half of 2025, the cost of sunflower seed raw materials increased by approximately 10-15% year-on-year [1] - The company plans to optimize sunflower seed procurement methods, accelerate decision-making efficiency, and increase direct procurement scale to mitigate raw material price fluctuations [1] - The company will also enhance its overseas procurement strategy and conduct trials for overseas sunflower seed cultivation [1] Group 3: Product Sales Layout - The company's konjac products are currently in trial sales, with availability in some Southeast Asian countries and online channels, and plans for offline launch in key domestic cities [1]