Nan Fang Du Shi Bao·2025-09-15 13:52Core Insights - The "Vibrant Shenzhen · Livable Future" national tour event showcased Shenzhen's real estate market, attracting over 10,000 attendees and generating significant interest in housing options [1][3][8] - The event highlighted recent policy optimizations in Shenzhen's real estate sector, including relaxed purchase restrictions and unified mortgage rates, aimed at enhancing housing accessibility for non-local residents [3][11] Group 1: Event Overview - The event took place from September 12 to 15 in multiple cities, including Harbin, Shenyang, and Changchun, under the guidance of Shenzhen's housing authorities [1] - A total of 3,347 attendees registered their interest, with 376 groups expressing intent to purchase real estate [1][3] Group 2: Policy Implications - The event featured a dedicated area for policy interpretation, focusing on the latest real estate regulations, including optimized purchase policies for residents and businesses [3][11] - Key policy changes include the cancellation of purchase restrictions in Yantian and Dapeng districts, allowing non-local residents to buy properties freely [10][11] Group 3: Featured Projects - The event showcased 58 quality projects from 18 major real estate companies, including China Resources Land and China Overseas Land, covering various property types such as high-end residences and vacation properties [5][6] - Notable projects like Wangchen Mansion and Pengrui Banshan Yunjing attracted significant attention due to their unique mountain-sea resources and development potential [6] Group 4: Engagement and Marketing Strategies - The event integrated cultural elements and modern technology, featuring performances and VR experiences to enhance visitor engagement [8] - Online streaming and interactive sessions reached over 120,000 viewers, significantly boosting the visibility of Shenzhen's real estate offerings [8]