10 Years of Supporting Rural America: Bayer and Luke Bryan Team Up with Feeding America® to Tackle Hunger with “Take Care, Now” Campaign

Core Insights - Bayer has announced a milestone in its Take Care, Now campaign in collaboration with country superstar Luke Bryan and Feeding America, focusing on addressing food insecurity and nutrient gaps [1] Company Initiatives - The campaign builds on last year's success and aims to tackle both food insecurity and "hidden hunger," which refers to nutrient deficiencies that can affect long-term health despite adequate caloric intake [1] - This year's initiative includes a new component to celebrate the 10th anniversary of the campaign [1]