三只羊旗下多名主播复播 带货小杨臻选产品

Core Viewpoint - The company "Three Sheep" has resumed live streaming after a year-long suspension due to previous violations related to false advertising, specifically involving a product promoted by a popular influencer [1] Group 1: Company Actions - Three Sheep's influencers, Qiao Mei, Lao K, and Zui Ge, resumed live streaming on September 15, featuring only three products: garbage bags, toothbrushes, and dental floss from their self-owned brand [1] - The company had been under regulatory scrutiny and was fined 68.94 million yuan for false advertising last year, leading to a suspension of operations and a requirement for corrective actions [1] Group 2: Regulatory Compliance - In March of this year, a joint investigation team from Hefei reported that Three Sheep had paid the full fine of 68.94 million yuan and compensated consumers a total of 27.78 million yuan under a "refund and triple compensation" policy [1] - The company completed 89 corrective measures and was deemed to have met the conditions for resuming operations [1]